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Ghost 6: The Protocol That Finally Killed Substack

Author

Sloane J.

Protocol Date

2026-02-08

Active Intel
Ghost 6: The Protocol That Finally Killed Substack

Let’s talk about the "Newsletter Renaissance."

For a few years there, Substack was the darling of the internet. They made it easy to start a newsletter. They gave writers a "Home."

But then, the Substack "Take" started to set in.

  • They take 10% of your revenue.
  • They take your customer data.
  • They take your "Brand" and wrap it in their own UI.

Suddenly, writers realized they weren't building their own business; they were building Substack’s business.

Then came Ghost 6.

The 'Protocol' Mindset

Ghost 6 isn't just an update. It’s a declaration of independence.

With the new Ghost 6 Protocol, you aren't just hosting a blog. You are part of a decentralized publishing network. You have native support for memberships, tiered pricing, and complex newsletter automation—all without giving away 10% of your hard-earned money.

At Leapjuice, we’ve taken Ghost 6 and supercharged it.

Why Ghost on Leapjuice is the Substack Killer

People stay on Substack because of "Discovery." They think the Substack "Network" will help them find new readers.

But here’s the secret: Most readers come from Twitter, LinkedIn, or your own outreach. The "Substack Network" is mostly just other writers trying to sell you their own newsletters.

With Ghost on Leapjuice, you get:

  • Full SEO Control: Unlike Substack, you can actually optimize your site for Google.
  • Zero Commission: We don't take a cut of your revenue. Ever.
  • Titanium Performance: Your newsletter sign-up forms load instantly. Your emails reach the inbox, not the "Promotions" tab.

The Financial Freedom of Ownership

Let’s do the math (Aaron Levie style).

If you make $100,000 a year on Substack, you are paying them $10,000 a year for the privilege of using their "Easy" button.

On Leapjuice, you pay a flat monthly fee for the infrastructure. You keep the $10,000. You can use that money to hire an editor, run ads, or buy a really nice espresso machine.

The Future is Independent

The era of the "Centralized Platform" is ending. Creators are realizing that the only way to build a sustainable career is to own their relationship with their audience.

Ghost 6 is the engine for that ownership. Leapjuice is the fuel.

Stop being a tenant on Substack. It’s time to become the landlord of your own publication.

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